Universität zu Köln

Mueller, Philipp, Schmitt, Josephine B. and Kraemer, Benjamin (2018). Of Rules and Role Models: How Perceptions of Parents' Mediation and Modelling Contribute to Individuals' Media Innovativeness. J. Broadcast. Electron. Media, 62 (4). S. 692 - 711. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1550-6878

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Abstract

Parental mediation and modelling are important factors in the development of media-related behaviors. This study explores their role for media innovation adoption. Results of a representative CATI survey (n=434) show that perceived parental media innovativeness and mediation are related to media innovativeness at later life stages. The amount of time spent on media innovations follows the parental role-modelbut only if parents also engaged in active mediation. Restrictive mediation contributes to a greater investment of money in media innovations. Individuals spend particularly little money on new media if parents were conservative media users and did not make restrictions.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Mueller, Philipp UNSPECIFIED UNSPECIFIED UNSPECIFIED Schmitt, Josephine B. UNSPECIFIED UNSPECIFIED UNSPECIFIED Kraemer, Benjamin UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-200620
DOI:	10.1080/08838151.2018.1519569
Journal or Publication Title:	J. Broadcast. Electron. Media
Volume:	62
Number:	4
Page Range:	S. 692 - 711
Date:	2018
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	1550-6878
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language CONSUMER INNOVATIVENESS; SINGLE-ITEM; MULTIPLE-ITEM; INTERNET USE; TELEVISION; ADOPTION; CHILDREN; SOCIALIZATION; PERSONALITY; INVENTORY Multiple languages Communication; Film, Radio, Television Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/20062