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Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.

This list was generated on Tue Aug 13 13:45:54 2019 CEST.