Fleischmann, Alexandra ORCID: 0000-0001-8290-4561, Lammers, Joris, Stoker, Janka, I and Garretsen, Harry (2019). You Can Leave Your Glasses on Glasses Can Increase Electoral Success. Soc. Psychol., 50 (1). S. 38 - 53. GOTTINGEN: HOGREFE & HUBER PUBLISHERS. ISSN 2151-2590

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Abstract

Does wearing glasses hurt or help politicians in elections? Although some research shows that glasses signal unattractiveness, glasses also increase perceptions of competence. In eight studies, participants voted for politicians wearing (photoshopped) glasses or not. Wearing glasses increased politicians' electoral success in the US (Study 1). independent of their political orientation (Studies 2a and 2b). This positive effect was especially strong when intelligence was important (Study 3), and even occurred if glasses were used strategically (Study 4). However, it did not extend to India (Study 5) due to different cultural associations with glasses (Study 6). Furthermore, while intelligence mediated the effect, warmth did not (Study 7). In summary, wearing glasses can robustly boost electoral success, at least in Western cultures.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Fleischmann, AlexandraUNSPECIFIEDorcid.org/0000-0001-8290-4561UNSPECIFIED
Lammers, JorisUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Stoker, Janka, IUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Garretsen, HarryUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-139450
DOI: 10.1027/1864-9335/a000359
Journal or Publication Title: Soc. Psychol.
Volume: 50
Number: 1
Page Range: S. 38 - 53
Date: 2019
Publisher: HOGREFE & HUBER PUBLISHERS
Place of Publication: GOTTINGEN
ISSN: 2151-2590
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
FACIAL APPEARANCE; PHYSICAL APPEARANCE; PERSONALITY-TRAITS; ELECTION OUTCOMES; WEARING GLASSES; STEREOTYPES; FACES; PERCEPTION; LEADERSHIP; COMPETENCEMultiple languages
Psychology, SocialMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/13945

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