Fritze, Martin P., Eisingerich, Andreas B. and Benkenstein, Martin (2019). Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies. Electron. Commer. Res., 19 (2). S. 311 - 338. DORDRECHT: SPRINGER. ISSN 1572-9362

Full text not available from this repository.

Abstract

A significant body of research has examined the importance of material possession attachment and its influence on consumer behavior. Critical questions, however, remain with regard to the extent to which, and if at all, consumers form instantaneous possession attachment in electronic commerce. In this research, we conducted one quasi-experimental field study and one scenario-based online experiment to examine the endowment effect (EE) for digital services. The current findings demonstrate that consumers become instantaneously attached to and are reluctant to give up digital services once they have obtained them. Two main explanations of the EE in electronic commerce are investigated. Critically, the results show that the psychological processes underlying the effect differ between utilitarian and hedonic digital services. Proprietary feelings towards utilitarian digital services occur due to loss aversion, whereas proprietary feelings towards hedonic digital services reflect the consumer's conscious self-relatedness to the digital service.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Fritze, Martin P.UNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Eisingerich, Andreas B.UNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Benkenstein, MartinUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-147177
DOI: 10.1007/s10660-018-9309-8
Journal or Publication Title: Electron. Commer. Res.
Volume: 19
Number: 2
Page Range: S. 311 - 338
Date: 2019
Publisher: SPRINGER
Place of Publication: DORDRECHT
ISSN: 1572-9362
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
EDITORIAL SPECIAL-ISSUE; PSYCHOLOGICAL OWNERSHIP; LOSS AVERSION; SELF; COMMERCE; MATERIALISM; CUSTOMERS; MODEL; STATEMultiple languages
Business; ManagementMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/14717

Downloads

Downloads per month over past year

Altmetric

Export

Actions (login required)

View Item View Item