Wiegandt, Claus-C., Baumgart, Sabine, Hangebruch, Nina, Holtermann, Linus, Krajewski, Christian, Mensing, Matthias, Neiberger, Cordula, Osterhage, Frank, Texier-Ast, Verena, Zehner, Klaus and Zucknik, Bjoern (2018). Determinants of online shopping - an empirical study in six North Rhine-Westphalian city regions. Raumforsch. Raumordn., 76 (3). S. 247 - 266. HEIDELBERG: SPRINGER HEIDELBERG. ISSN 1869-4179

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Abstract

Retail trade is no longer occurring in urban centres or suburban malls on the edge of cities, exclusively. It increasingly takes place online. The aim of this study is to examine the determining factors for in-store and online shopping respectively. The results are based on a survey of approximately 2,900 people in the six North Rhine-Westphalian city regions of Aachen, Bochum, Bonn, Dortmund, Munster and Cologne. Depending on the distance to each particular urban centre, 26 neighbourhoods were chosen to conduct the questionnaires. In all six city regions it is apparent that instead of spatial factors selected demographic and socio-economic forces determine buyer behaviour. While gender, age and lifestyles are important in terms of online shopping, income is no longer an influencing parameter.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Wiegandt, Claus-C.UNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Baumgart, SabineUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Hangebruch, NinaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Holtermann, LinusUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Krajewski, ChristianUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Mensing, MatthiasUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Neiberger, CordulaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Osterhage, FrankUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Texier-Ast, VerenaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Zehner, KlausUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Zucknik, BjoernUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-183911
DOI: 10.1007/s13147-018-0532-5
Journal or Publication Title: Raumforsch. Raumordn.
Volume: 76
Number: 3
Page Range: S. 247 - 266
Date: 2018
Publisher: SPRINGER HEIDELBERG
Place of Publication: HEIDELBERG
ISSN: 1869-4179
Language: German
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
TRAVEL BEHAVIOR; LIFE-STYLE; NETHERLANDS; INTERNET; ATTRACTIVENESS; GEOGRAPHY; GENDER; IMPACT; AGEMultiple languages
GeographyMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/18391

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