Schubert, Lisa ORCID: 0000-0001-9735-8786, Koerner, Anita, Lindau, Berit, Strack, Fritz and Topolinski, Sascha (2017). Open-Minded Midwifes, Literate Butchers, and Greedy Hooligans - The Independent Contributions of Stereotype Valence and Consistency on Evaluative Judgments. Front. Psychol., 8. LAUSANNE: FRONTIERS MEDIA SA. ISSN 1664-1078

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Abstract

Do people evaluate an open-minded midwife less positively than a caring midwife? Both open-minded and caring are generally seen as positive attributes. However, consistency varies-the attribute caring is consistent with the midwife stereotype while open-minded is not. In general, both stimulus valence and consistency can influence evaluations. Six experiments investigated the respective influence of valence and consistency on evaluative judgments in the domain of stereotyping. In an impression formation paradigm, valence and consistency of stereotypic information about target persons were manipulated orthogonally and spontaneous evaluations of these target persons were measured. Valence reliably influenced evaluations. However, for strongly valenced stereotypes, no effect of consistency was observed. Parameters possibly preventing the occurrence of consistency effects were ruled out, specifically, valence of inconsistent attributes, processing priority of category information, and impression formation instructions. However, consistency had subtle effects on evaluative judgments if the information about a target person was not strongly valenced and experimental conditions were optimal. Concluding, in principle, both stereotype valence and consistency can play a role in evaluative judgments of stereotypic target persons. However, the more subtle influence of consistency does not seem to substantially influence evaluations of stereotyped target persons. Implications for fluency research and stereotype disconfirmation are discussed.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Schubert, LisaUNSPECIFIEDorcid.org/0000-0001-9735-8786UNSPECIFIED
Koerner, AnitaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Lindau, BeritUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Strack, FritzUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Topolinski, SaschaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-214426
DOI: 10.3389/fpsyg.2017.01723
Journal or Publication Title: Front. Psychol.
Volume: 8
Date: 2017
Publisher: FRONTIERS MEDIA SA
Place of Publication: LAUSANNE
ISSN: 1664-1078
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
IMPRESSION-FORMATION; PERSON PERCEPTION; INFORMATION; COHERENCE; MEMORY; DISCONFIRMATION; INTUITION; PREJUDICE; IMPACT; MODELMultiple languages
Psychology, MultidisciplinaryMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/21442

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