Universität zu Köln

Bartke, Simon, Friedl, Andreas, Gelhaar, Felix and Reh, Laura (2017). Social comparison nudges - Guessing the norm increases charitable giving. Econ. Lett., 152. S. 73 - 76. LAUSANNE: ELSEVIER SCIENCE SA. ISSN 1873-7374

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Abstract

Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm and therefore increases its effectiveness. Our results suggest that the effectiveness of nudges that use descriptive norms depends on how the a priori beliefs about the descriptive norm are updated. (C) 2017 Elsevier B.V. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Bartke, Simon UNSPECIFIED UNSPECIFIED UNSPECIFIED Friedl, Andreas UNSPECIFIED UNSPECIFIED UNSPECIFIED Gelhaar, Felix UNSPECIFIED UNSPECIFIED UNSPECIFIED Reh, Laura UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-238463
DOI:	10.1016/j.econlet.2016.12.023
Journal or Publication Title:	Econ. Lett.
Volume:	152
Page Range:	S. 73 - 76
Date:	2017
Publisher:	ELSEVIER SCIENCE SA
Place of Publication:	LAUSANNE
ISSN:	1873-7374
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language GENDER-DIFFERENCES; BEHAVIOR; INFORMATION; DONATIONS; POWER; MODEL Multiple languages Economics Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/23846