Universität zu Köln

van Veen, Floris, Goeritz, Anja S. and Sattler, Sebastian ORCID: 0000-0002-6491-0754 (2016). Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental Comparison. Soc. Sci. Comput. Rev., 34 (3). S. 333 - 347. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-8286

Full text not available from this repository.

Abstract

In a web-based experiment with 1,750 randomly sampled university students, we investigated the effect of mailed prenotification plus prepaid cash, mailed prenotification plus a prepaid voucher, mailed prenotification plus a postpaid voucher, and mailed prenotification on its own as compared to a control group without prenotification or incentives. Dependent measures were response, retention, and item nonresponse. Mailed prenotification over no prenotification increased response and retention and decreased item nonresponse. Prenotification plus prepaid cash maximized response and retention. Item nonresponse was lowest with prenotification plus postpaid vouchers and second lowest with prenotification plus prepaid cash. In addition, we compared the cost for all experimental groups. Total costs were highest for prenotification plus prepaid cash, but costs per respondent or per retainee were highest in the control group. In sum, this experiment shows ways of improving participation in web surveys.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code van Veen, Floris UNSPECIFIED UNSPECIFIED UNSPECIFIED Goeritz, Anja S. UNSPECIFIED UNSPECIFIED UNSPECIFIED Sattler, Sebastian UNSPECIFIED orcid.org/0000-0002-6491-0754 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-274929
DOI:	10.1177/0894439315585074
Journal or Publication Title:	Soc. Sci. Comput. Rev.
Volume:	34
Number:	3
Page Range:	S. 333 - 347
Date:	2016
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1552-8286
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language WEB SURVEYS; MAIL SURVEYS; RATES; INCENTIVES; METAANALYSIS; DESIGN; NONRESPONSE; BEHAVIOR; CONTACT; ISSUES Multiple languages Computer Science, Interdisciplinary Applications; Information Science & Library Science; Social Sciences, Interdisciplinary Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/27492