Reinartz, Werner J. (2016). Crafting a JMR Manuscript. J. Mark. Res., 53 (1). S. 139 - 142. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7193
Full text not available from this repository.Abstract
The author provides a guide for effectively communicating and organizing ideas in an academic marketing paper in a manner that allows reviewers to best see their merit. He argues that it is often not the central idea of a piece that falters, but rather the mechanical and stylistic expression of that idea. He posits a straightforward methodology for eschewing ambiguity and appropriately highlighting salient research against a backdrop that is clean and well constructed.
| Item Type: | Journal Article | ||||||||
| Creators: |
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| URN: | urn:nbn:de:hbz:38-285033 | ||||||||
| DOI: | 10.1509/jmr.15.0343 | ||||||||
| Journal or Publication Title: | J. Mark. Res. | ||||||||
| Volume: | 53 | ||||||||
| Number: | 1 | ||||||||
| Page Range: | S. 139 - 142 | ||||||||
| Date: | 2016 | ||||||||
| Publisher: | AMER MARKETING ASSOC | ||||||||
| Place of Publication: | CHICAGO | ||||||||
| ISSN: | 1547-7193 | ||||||||
| Language: | English | ||||||||
| Faculty: | Unspecified | ||||||||
| Divisions: | Unspecified | ||||||||
| Subjects: | no entry | ||||||||
| Uncontrolled Keywords: |
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| Refereed: | Yes | ||||||||
| URI: | http://kups.ub.uni-koeln.de/id/eprint/28503 |
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