Universität zu Köln

Fischer, Ilan, Avrashi, Shacked, Oz, Tomer, Fadul, Rabab, Gutman, Koral, Rubenstein, Daniel, Kroliczak, Gregory, Goerg, Sebastian and Gloeckner, Andreas (2020). The behavioural challenge of the COVID-19 pandemic: indirect measurements and personalized attitude changing treatments (IMPACT). R. Soc. Open Sci., 7 (8). LONDON: ROYAL SOC. ISSN 2054-5703

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Abstract

Following the outbreak of COVID-19 pandemic, governments around the globe coerced their citizens to adhere to preventive health behaviours, aiming to reduce the effective reproduction numbers of the virus. Driven by game theoretic considerations and inspired by the work of US National Research Council's Committee on Food Habits (1943) during WWII, and the post-WWII Yale Communication Research Program, the present research shows how to achieve enhanced adherence to health regulations without coercion. To this aim, we combine three elements: (i) indirect measurements, (ii) personalized interventions, and (iii) attitude changing treatments (IMPACT). We find that a cluster of short interventions, such as elaboration on possible consequences, induction of cognitive dissonance, addressing next of kin and similar others and receiving advice following severity judgements, improves individuals' health-preserving attitudes. We propose extending the use of IMPACT under closure periods and during the resumption of social and economic activities under COVID-19 pandemic, since efficient and lasting adherence should rely on personal attitudes rather than on coercion alone. Finally, we point to the opportunity of international cooperation generated by the pandemic.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Fischer, Ilan UNSPECIFIED UNSPECIFIED UNSPECIFIED Avrashi, Shacked UNSPECIFIED UNSPECIFIED UNSPECIFIED Oz, Tomer UNSPECIFIED UNSPECIFIED UNSPECIFIED Fadul, Rabab UNSPECIFIED UNSPECIFIED UNSPECIFIED Gutman, Koral UNSPECIFIED UNSPECIFIED UNSPECIFIED Rubenstein, Daniel UNSPECIFIED UNSPECIFIED UNSPECIFIED Kroliczak, Gregory UNSPECIFIED UNSPECIFIED UNSPECIFIED Goerg, Sebastian UNSPECIFIED UNSPECIFIED UNSPECIFIED Gloeckner, Andreas UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-322603
DOI:	10.1098/rsos.201131
Journal or Publication Title:	R. Soc. Open Sci.
Volume:	7
Number:	8
Date:	2020
Publisher:	ROYAL SOC
Place of Publication:	LONDON
ISSN:	2054-5703
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language RISK PERCEPTION; METAANALYSIS; SIMILARITY; EVOLUTION; JUDGMENT; OPTIMISM; GAME Multiple languages Multidisciplinary Sciences Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/32260