Universität zu Köln

Heycke, Tobias ORCID: 0000-0001-6358-6713 and Stahl, Christoph (2020). No evaluative conditioning effects with briefly presented stimuli. Psychol. Res.-Psychol. Forsch., 84 (4). S. 1020 - 1028. HEIDELBERG: SPRINGER HEIDELBERG. ISSN 1430-2772

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Abstract

Evaluative conditioning (EC) changes the preference towards a formerly neutral stimulus (conditioned stimulus; CS), by pairing it with a valent stimulus (unconditioned stimulus; US), in the direction of the valence of the US. When the CS is presented suboptimally (i.e., too briefly to be consciously perceived), contingency awareness between CS and US can be ruled out. Hence, EC effects with suboptimally presented CSs would support theories claiming that contingency awareness is not necessary for EC effects to occur. Recent studies reported the absence of EC with briefly presented CSs when both CS and US were presented in the visual modality, even though the CSs were identified at above-chance levels. Challenging this finding, Heycke et al. (R Soc Open Sci 4(9):160935, 2017) found some evidence for an EC effect with briefly presented visual stimuli in a cross-modal paradigm with auditory USs, but that study did not assess CS visibility. The present study realized a close replication of this study, while deviated from it using different stimuli, introducing a brief practice phase, and adding a CS visibility check. Overall EC for briefly presented stimuli was absent, and results from the visibility check show that an EC effect with briefly presented CSs was only found, when the CSs were identified at above-chance levels.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Heycke, Tobias UNSPECIFIED orcid.org/0000-0001-6358-6713 UNSPECIFIED Stahl, Christoph UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-332340
DOI:	10.1007/s00426-018-1109-1
Journal or Publication Title:	Psychol. Res.-Psychol. Forsch.
Volume:	84
Number:	4
Page Range:	S. 1020 - 1028
Date:	2020
Publisher:	SPRINGER HEIDELBERG
Place of Publication:	HEIDELBERG
ISSN:	1430-2772
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language PHASIC AFFECTIVE MODULATION; ATTITUDE FORMATION; IMPLICIT MISATTRIBUTION; 2 MINDS; AWARENESS; EXPLICIT; VALENCE Multiple languages Psychology, Experimental Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/33234