Universität zu Köln

O'Brien, Daniel, Wellbrock, Christian-Mathias and Kleer, Nicola (2020). Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism - A Systematic Literature Review. Digit. Journal., 8 (5). S. 643 - 673. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 2167-082X

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Abstract

The advertising-based revenue model for journalism is severely challenged due to the effects of digitization. Providers of journalistic content have therefore put increasing emphasis on paid content strategies in recent years. This article provides a literature review of factors that contribute to consumers' past payment (PP), paying intent (PI) and willingness to pay (WTP) for digital journalistic content. We identify 17 variables based on 37 articles that influence PP, PI and WTP. While those factors are linked to either consumer(s), the product or its economics, little research examines the psychological needs and motives associated with demand for digital journalism. Due to inconsistent measurements in the literature, however, the results remain ambiguous.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code O'Brien, Daniel UNSPECIFIED UNSPECIFIED UNSPECIFIED Wellbrock, Christian-Mathias UNSPECIFIED UNSPECIFIED UNSPECIFIED Kleer, Nicola UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-332740
DOI:	10.1080/21670811.2020.1770112
Journal or Publication Title:	Digit. Journal.
Volume:	8
Number:	5
Page Range:	S. 643 - 673
Date:	2020
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	2167-082X
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language ONLINE NEWS; INTERNET; MEDIA; GRATIFICATIONS; CONSUMPTION; COMPETITION; NEWSPAPERS; ATTITUDES; PAYWALLS; LESSONS Multiple languages Communication Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/33274