Universität zu Köln

Donthu, Naveen, Reinartz, Werner, Kumar, Satish and Pattnaik, Debidutta ORCID: 0000-0001-6180-0499 (2021). A retrospective review of the first 35 years of the International Journal of Research in Marketing. Int. J. Res. Mark., 38 (1). S. 232 - 270. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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Abstract

The International Journal of Research in Marketing (IJRM) publishes groundbreaking research on a range of topics related to marketing. Academics, scholars, and practitioners value the journal for its original and well-executed content. Using bibliometrics, this study summarizes the journal's first 35 years in terms of its publication trends, authorship patterns, citation structure, and themes, as well as the clustering of IJRM's articles published between 1984 and 2018. This study identifies the IJRM's most influential articles, most prolific contributors and their affiliations, and frequently used keywords and reveals their semantic associations along with factors influencing citations of the IJRM corpus. As the first objective assessment of the journal's first 35 years, the review also suggests some potential avenues to target future submissions. (C) 2020 Elsevier B.V. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Donthu, Naveen UNSPECIFIED UNSPECIFIED UNSPECIFIED Reinartz, Werner UNSPECIFIED UNSPECIFIED UNSPECIFIED Kumar, Satish UNSPECIFIED UNSPECIFIED UNSPECIFIED Pattnaik, Debidutta UNSPECIFIED orcid.org/0000-0001-6180-0499 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-586596
DOI:	10.1016/j.ijresmar.2020.10.006
Journal or Publication Title:	Int. J. Res. Mark.
Volume:	38
Number:	1
Page Range:	S. 232 - 270
Date:	2021
Publisher:	ELSEVIER
Place of Publication:	AMSTERDAM
ISSN:	1873-8001
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language WORD-OF-MOUTH; CORPORATE SOCIAL-RESPONSIBILITY; CITATION; IMPACT; MANAGEMENT; COCITATION; DRIVERS; LOYALTY; SCIENCE; SERVICE Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/58659