Universität zu Köln

Recker, Jan C. ORCID: 0000-0002-2072-5792 and Rosemann, Michael (2015). Systemic ideation: A playbook for creating innovative ideas more consciously. 360 ° - the business transformation journal (13). pp. 34-45. Basel: Business Transformation Academy.

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Abstract

When looking for innovative ideas, we all wish we were Larry Page or Mark Zuckerberg with the "next big thing". However, not all companies have geniuses like them, nor do they need them. What is needed is a systemic approach for consciously developing ideas.

Item Type:	Journal Article
Creators:	Creators Email ORCID Recker, Jan C. UNSPECIFIED orcid.org/0000-0002-2072-5792 Rosemann, Michael UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-87502
Journal or Publication Title:	360 ° - the business transformation journal
Publisher:	Business Transformation Academy
Number:	13
Subjects:	Data processing Computer science Management and auxiliary services
Uncontrolled Keywords:	Keywords Language systemic ideation English innovation English innovation management English derivation English utilization English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economy and Social Sciences > Cologne Institute for Information Systems (CIIS)
Language:	English
Date:	July 2015
Related URLs:	Publication
Place of Publication:	Basel
Refereed:	Yes
Page Range:	pp. 34-45
URI:	http://kups.ub.uni-koeln.de/id/eprint/8750