Recker, Jan C. ORCID: 0000-0002-2072-5792 and Rosemann, Michael
(2015).
Systemic ideation: A playbook for creating innovative ideas more consciously.
360 ° - the business transformation journal (13).
pp. 34-45.
Basel:
Business Transformation Academy.
Link to the document: https://eprints.qut.edu.au/85884/
Abstract
When looking for innovative ideas, we all wish we were Larry Page or Mark Zuckerberg with the "next big thing". However, not all companies have geniuses like them, nor do they need them. What is needed is a systemic approach for consciously developing ideas.
Item Type: | Journal Article | ||||||||||||
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URN: | urn:nbn:de:hbz:38-87502 | ||||||||||||
Journal or Publication Title: | 360 ° - the business transformation journal | ||||||||||||
Publisher: | Business Transformation Academy | ||||||||||||
Number: | 13 | ||||||||||||
Subjects: | Data processing Computer science Management and auxiliary services |
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Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||
Divisions: | Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS) | ||||||||||||
Language: | English | ||||||||||||
Date: | July 2015 | ||||||||||||
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Place of Publication: | Basel | ||||||||||||
Refereed: | Yes | ||||||||||||
Page Range: | pp. 34-45 | ||||||||||||
URI: | http://kups.ub.uni-koeln.de/id/eprint/8750 |
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