Alarifi, Abdulrahman, Sedera, Darshana and Recker, Jan C. ORCID: 0000-0002-2072-5792
(2015).
Posters versus lurkers: Improving participation in enterprise social networks through promotional messages.
In:
Exploring the information frontier : International Conference on Information Systems (ICIS 2015) : Fort Worth, Texas, USA, 13-16 December 2015,
Red Hook, NY:
Curran Associates, Inc..
Abstract
Enterprise social networks (ESNs) often fail if there are few or no contributors of content. Promotional messages are among the common interventions used to improve participation. While most users only read others' content (i.e. lurk), contributors who create content (i.e. post) account for only 1% of the users. Research on interventions to improve participation across dissimilar groups is scarce especially in work settings. We develop a model that examines four key motivations of posting and lurking. We employ the elaboration likelihood model to understand how promotional messages influence lurkers' and posters' beliefs and participation. We test our model with data collected from 366 members in two corporate Google⁺ communities in a large Australian retail organization. We find that posters and lurkers are motivated and hindered by different factors. Promotional messages do not — always — yield the hoped-for results among lurkers; however, they do make posters more enthusiastic to participate.
Item Type: | Book Section, Proceedings Item or annotation in a legal commentary | ||||||||||||||||
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URN: | urn:nbn:de:hbz:38-88634 | ||||||||||||||||
Title of Book: | Exploring the information frontier : International Conference on Information Systems (ICIS 2015) : Fort Worth, Texas, USA, 13-16 December 2015 | ||||||||||||||||
Date: | December 2015 | ||||||||||||||||
Publisher: | Curran Associates, Inc. | ||||||||||||||||
Place of Publication: | Red Hook, NY | ||||||||||||||||
Language: | English | ||||||||||||||||
Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||||||
Divisions: | Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS) Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development |
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Subjects: | Data processing Computer science Management and auxiliary services |
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Refereed: | Yes | ||||||||||||||||
URI: | http://kups.ub.uni-koeln.de/id/eprint/8863 |
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