Safrudin, Norizan, Rosemann, Michael, Recker, Jan C. ORCID: 0000-0002-2072-5792 and Flower, Tara Garson (2011). Business Transformation Management: A View on the Orchestration of Management Services (Research In Progress). In: Proceedings of the Australiasian Conference on Information Systems ACIS 2011 - "Identifying the Information Systems Discipline", Sydney, Australia, 30th November - 2nd December 2011, ISBN 978-1-74210-239-9

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Link to the document: https://eprints.qut.edu.au/47883/

Abstract

Business transformations are large-scale organisational change projects that, evidence suggests, are often unsuccessful. This study aims to develop a conceptual model that explains how management services that are required for a business transformation are orchestrated during such a initiative. We classify management services such as (but not limited to) change management, risk management, IT management, financial management, program management and so forth as bearing transformational and/or transactional capabilities in a transformation initiative. We then draw upon three principles of musical composition, namely melody, harmony and rhythm, and illustrate how they apply to the orchestration of management services in the management of business transformations. In order to illustrate our emerging model, we examine the case of Malaysia Airlines, who have managed to successfully turnaround the near-bankrupt organisation beyond survival. We demonstrate how the notions of melody, harmony and rhythm can be used to describe their endeavour. We conclude by discussing next steps of our research.

Item Type: Book Section, Proceedings Item or annotation in a legal commentary
Creators:
CreatorsEmailORCID
Safrudin, NorizanUNSPECIFIEDUNSPECIFIED
Rosemann, MichaelUNSPECIFIEDUNSPECIFIED
Recker, Jan C.UNSPECIFIEDorcid.org/0000-0002-2072-5792
Flower, Tara GarsonUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-88988
ISBN: 978-1-74210-239-9
Subjects: Data processing Computer science
Management and auxiliary services
Uncontrolled Keywords:
KeywordsLanguage
Business TransformationEnglish
Business Transformation ManagementEnglish
Management ServicesEnglish
OrchestrationEnglish
JazzEnglish
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economy and Social Sciences > Cologne Institute for Information Systems (CIIS)
Language: English
Date: December 2011
Related URLs:
Refereed: Yes
Title of Book: Proceedings of the Australiasian Conference on Information Systems ACIS 2011 - "Identifying the Information Systems Discipline", Sydney, Australia, 30th November - 2nd December 2011
URI: http://kups.ub.uni-koeln.de/id/eprint/8898

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