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Journal Article

Bruno, Hernan A., Cebollada, Javier ORCID: 0000-0001-8645-0456 and Chintagunta, Pradeep K. (2018). Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci., 37 (4). S. 631 - 649. CATONSVILLE: INFORMS. ISSN 1526-548X

Chae, Inyoung, Bruno, Hernan A. and Feinberg, Fred M. (2019). Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits. J. Mark. Res., 56 (1). S. 57 - 76. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

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