Universität zu Köln

Backhaus, Max Philipp (2016). Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity. PhD thesis, Universität zu Köln.

Lennartz, Eric Michael (2016). Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles. PhD thesis, Universität zu Köln.