Universität zu Köln

Topolinski, Sascha ORCID: 0000-0001-9295-3463, Zürn, Michael K. ORCID: 0000-0002-8614-4464 and Schneider, Iris K. ORCID: 0000-0003-0915-0809 (2015). What's in and what's out in branding? A novel articulation effect for brand names. Frontiers in Psychology, 6. Frontiers Research Foundation. ISSN 1664-1078

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Topolinski, Sascha UNSPECIFIED orcid.org/0000-0001-9295-3463 UNSPECIFIED Zürn, Michael K. UNSPECIFIED orcid.org/0000-0002-8614-4464 UNSPECIFIED Schneider, Iris K. UNSPECIFIED orcid.org/0000-0003-0915-0809 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-700712
DOI:	10.3389/fpsyg.2015.00585
Journal or Publication Title:	Frontiers in Psychology
Volume:	6
Date:	2015
Publisher:	Frontiers Research Foundation
ISSN:	1664-1078
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Center of Excellence C-SEB
Subjects:	Economics
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/70071