Universität zu Köln

Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

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Item Type:	Article
Creators:	Creators Email ORCID ORCID Put Code Klein, Kristina UNSPECIFIED https://orcid.org/0000-0002-2876-7671 UNSPECIFIED Völckner, Franziska UNSPECIFIED https://orcid.org/0000-0003-4835-6199 UNSPECIFIED Bruno, Hernán A. UNSPECIFIED https://orcid.org/0000-0003-3677-5492 UNSPECIFIED Sattler, Henrik UNSPECIFIED UNSPECIFIED UNSPECIFIED Bruno, Pascal UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-737074
Identification Number:	10.1287/mksc.2019.1151
Journal or Publication Title:	Marketing Science
Volume:	38
Number:	3
Page Range:	pp. 516-538
Date:	2019
Publisher:	INFORMS
ISSN:	0732-2399
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects:	Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/73707