Fischer, Marc 
ORCID: 0000-0002-9012-2292
(2019).
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.
Marketing Science, 38 (2).
pp. 343-359.
INFORMS.
ISSN 0732-2399
Identification Number:10.1287/mksc.2018.1136
Official URL: http://doi.org/10.1287/mksc.2018.1136
| Item Type: | Article |
| Creators: | Creators Email ORCID ORCID Put Code |
| URN: | urn:nbn:de:hbz:38-751659 |
| Identification Number: | 10.1287/mksc.2018.1136 |
| Journal or Publication Title: | Marketing Science |
| Volume: | 38 |
| Number: | 2 |
| Page Range: | pp. 343-359 |
| Date: | 2019 |
| Publisher: | INFORMS |
| ISSN: | 0732-2399 |
| Language: | English |
| Faculty: | Faculty of Management, Economy and Social Sciences |
| Divisions: | Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research |
| Subjects: | Economics |
| Refereed: | Yes |
| URI: | http://kups.ub.uni-koeln.de/id/eprint/75165 |
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