Universität zu Köln

Fischer, Marc ORCID: 0000-0002-9012-2292, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Management science: Journal of the Institute for Operations Research and the Management Sciences, 62 (1). pp. 197-215. INFORMS. ISSN 1526-5501

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Fischer, Marc UNSPECIFIED orcid.org/0000-0002-9012-2292 UNSPECIFIED Shin, Hyun S. UNSPECIFIED UNSPECIFIED UNSPECIFIED Hanssens, Dominique M. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-751674
Journal or Publication Title:	Management science: Journal of the Institute for Operations Research and the Management Sciences
Volume:	62
Number:	1
Page Range:	pp. 197-215
Date:	2016
Publisher:	INFORMS
ISSN:	1526-5501
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research
Subjects:	Economics
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/75167