Hoegden, Fabia, Stahl, Christoph ORCID: 0000-0002-9033-894X and Unkelbach, Christian ORCID: 0000-0002-3793-6246 (2020). Similarity-based and rule-based generalisation in the acquisition of attitudes via evaluative conditioning. Cogn. Emot., 34 (1). 105 - 128. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1464-0600

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Abstract

Generalisation in learning means that learning with one particular stimulus influences responding to other novel stimuli. Such generalisation effects have largely been overlooked within research on attitude acquisition via Evaluative Conditioning (i.e. EC effects). In five experiments, we investigated whether and when generalisation of EC effects is based on similarity or on abstract rules. Experiments 1, 2a, 2b and 3 showed that participants who abstracted a rule during the learning phase used that rule for category judgments of novel stimuli. However, evaluative ratings of the same stimuli were unaffected by the learned rule but followed the similarity to learned stimuli. Experiment 4 showed that this similarity-based pattern of generalisation is not specific to evaluative ratings. Rather, resemblance between judgment task and learning task seems to determine whether acquired rules are taken into account. We discuss how dual-process and single-process models of EC may account for the obtained generalisation results.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Hoegden, FabiaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Stahl, ChristophUNSPECIFIEDorcid.org/0000-0002-9033-894XUNSPECIFIED
Unkelbach, ChristianUNSPECIFIEDorcid.org/0000-0002-3793-6246UNSPECIFIED
URN: urn:nbn:de:hbz:38-150410
DOI: 10.1080/02699931.2019.1588709
Journal or Publication Title: Cogn. Emot.
Volume: 34
Number: 1
Page Range: 105 - 128
Date: 2020
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication: ABINGDON
ISSN: 1464-0600
Language: English
Faculty: Faculty of Human Sciences
Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Human Sciences > Department Psychologie
Center of Excellence C-SEB
Subjects: Psychology
Uncontrolled Keywords:
KeywordsLanguage
T-TEST; IMPLICIT; MODELMultiple languages
Psychology, ExperimentalMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/15041

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