Universität zu Köln

Eppmann, Rene ORCID: 0000-0002-5499-5192, Bekk, Magdalena and Klein, Kristina ORCID: 0000-0002-2876-7671 (2018). Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. J. Interact. Mark., 43. S. 98 - 116. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

Full text not available from this repository.

Abstract

Gamification has recently become a popular topic in marketing practice. It is perceived as being a promising way to provide improved consumer experiences and to positively influence consumer behavior. An inherent characteristic of gamification is the gameful experience of consumers when using a gamified application. However, no existing measure captures the gameful experience consumers feel when they engage with gamified applications. Based on an extensive literature review and six consecutive studies, the authors develop and validate a new gameful experience scale [GAMEX] for measuring gameful experience in gamification. The results confirm that the GAMEX is a reliable and valid measure, which is useful for both, researchers and practitioners, and easy to apply in different gamification settings. (C) 2018 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Eppmann, Rene UNSPECIFIED orcid.org/0000-0002-5499-5192 UNSPECIFIED Bekk, Magdalena UNSPECIFIED UNSPECIFIED UNSPECIFIED Klein, Kristina UNSPECIFIED orcid.org/0000-0002-2876-7671 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-178349
DOI:	10.1016/j.intmar.2018.03.002
Journal or Publication Title:	J. Interact. Mark.
Volume:	43
Page Range:	S. 98 - 116
Date:	2018
Publisher:	ELSEVIER SCIENCE INC
Place of Publication:	NEW YORK
ISSN:	1520-6653
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language DISPOSITIONAL FLOW SCALE-2; SELF-DETERMINATION; ENVIRONMENTS; ENGAGEMENT; MODELS; CONCEPTUALIZATION; CONSEQUENCES; PERCEPTION; COMPONENTS; IMMERSION Multiple languages Business Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/17834