Universität zu Köln

Kaspar, Kai ORCID: 0000-0002-5092-6798, Grümmer, Melanie, Kiessler, Antje, Neuss, Celina and Schröter, Franziska (2017). The effects of colour and valence on news evaluation. Int. J. Psychol., 52 (6). S. 491 - 499. CHICHESTER: JOHN WILEY & SONS LTD. ISSN 1464-066X

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Abstract

Research across different fields of psychology has reported effects of colour cues on a variety of cognitive processes. Especially, the colour red has been shown to have striking influences. In the context of media reception, however, colour effects have been widely neglected so far. This study made a first step in this direction by investigating the effects of the colour red (compared with blue and grey) on the way news articles are evaluated. Two types of news were framed by a coloured border while the valence of the news content additionally varied. Based on 369 participants who read and evaluated the news articles online, we observed effects for colour cues and news valence in the absence of an interaction effect, indicating that the colour red induced approach motivation. However, only the contrast between red and grey reached statistical significance, indicating that chromatic and achromatic colours may differ in their perceived visual saliency. Overall, these results provide an important complement to previous studies and have practical implications for media researchers and producers.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Kaspar, Kai UNSPECIFIED orcid.org/0000-0002-5092-6798 UNSPECIFIED Grümmer, Melanie UNSPECIFIED UNSPECIFIED UNSPECIFIED Kiessler, Antje UNSPECIFIED UNSPECIFIED UNSPECIFIED Neuss, Celina UNSPECIFIED UNSPECIFIED UNSPECIFIED Schröter, Franziska UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-210695
DOI:	10.1002/ijop.12234
Journal or Publication Title:	Int. J. Psychol.
Volume:	52
Number:	6
Page Range:	S. 491 - 499
Date:	2017
Publisher:	JOHN WILEY & SONS LTD
Place of Publication:	CHICHESTER
ISSN:	1464-066X
Language:	English
Faculty:	Faculty of Human Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Weitere Institute, Arbeits- und Forschungsgruppen > Interdisziplinäres Zentrum für empirische LehrerInnen- und Unterrichtsforschung (IZeF)
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language RED Multiple languages Psychology, Multidisciplinary Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/21069