Universität zu Köln

Bekk, Magdalena, Spoerrle, Matthias and Kruse, Joachim (2016). The Benefits of Similarity between Tourist and Destination Personality. J. Travel Res., 55 (8). S. 1008 - 1022. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-6763

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Abstract

When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist-destination personality similarity (TDPS) as a concept that is distinct from perceived overall fit (POF) between tourist and destination, and examines the effects of these two concepts of congruence on vacationers' satisfaction and recommendation behavior. Examining a sample of actual vacationers (N = 308) in a holiday resort, TDPS and POF emerged as two related, but distinct concepts: TDPS was a driver of POF, which in turn increased tourists' satisfaction and actual recommendations of the destination. Our results confirm TDPS as a valuable tool for tourism brand managers and tourism research.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Bekk, Magdalena UNSPECIFIED UNSPECIFIED UNSPECIFIED Spoerrle, Matthias UNSPECIFIED UNSPECIFIED UNSPECIFIED Kruse, Joachim UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-257894
DOI:	10.1177/0047287515606813
Journal or Publication Title:	J. Travel Res.
Volume:	55
Number:	8
Page Range:	S. 1008 - 1022
Date:	2016
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1552-6763
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language JOB-SATISFACTION; BRAND PERSONALITY; SELF-CONGRUITY; IMAGE; METAANALYSIS; INTENTIONS; RELIABILITIES; CONSUMPTION; CONGRUENCE; VARIABLES Multiple languages Hospitality, Leisure, Sport & Tourism Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/25789