Universität zu Köln

Unkelbach, Christian ORCID: 0000-0002-3793-6246 and Fiedler, Klaus (2016). Contrastive CS-US relations reverse evaluative conditioning effects. Soc. Cogn., 34 (5). S. 413 - 435. NEW YORK: GUILFORD PUBLICATIONS INC. ISSN 0278-016X

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Abstract

Evaluative conditioning (EC) refers to changes in the evaluation of conditional stimuli (CSs; e.g., neutral faces) due to their repeated pairing with unconditional stimuli of positive or negative valence (USs; e.g., likeable or unlikeable faces). The standard EC finding is an assimilation effect; CS evaluations change in direction of US valence. In three experiments, we found systematic reversals of this standard assimilative EC effect. Neutral faces were liked more (less) after being paired with unlikable (likeable) faces when a judgment task called for contrastive CS-US relations. We found standard EC effects though when joint judgments of CS and US fostered assimilative relations. These results highlight the importance of encoding operations in EC that allow for different relational predicates between CS and US, as opposed to a purely stimulus-driven learning account. The robust standard EC effect suggests a default assimilative encoding when encoding operations are not manipulated.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED Fiedler, Klaus UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-260283
DOI:	10.1521/soco.2016.34.5.413
Journal or Publication Title:	Soc. Cogn.
Volume:	34
Number:	5
Page Range:	S. 413 - 435
Date:	2016
Publisher:	GUILFORD PUBLICATIONS INC
Place of Publication:	NEW YORK
ISSN:	0278-016X
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language ATTITUDE FORMATION; IMPLICIT MISATTRIBUTION; CONTINGENCY AWARENESS; ATTRIBUTE-ASSESSMENTS; ANTICIPATORY CONTRAST; EFFECTS DEPEND; VALENCE; ASSOCIATION; EXPLANATION; INFORMATION Multiple languages Psychology, Social Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/26028