Universität zu Köln

Fleischmann, Alexandra ORCID: 0000-0001-8290-4561, Sieverding, Monika, Hespenheide, Ulrike, Weiss, Miriam and Koch, Sabine C. (2016). See feminine - Think incompetent? The effects of a feminine outfit on the evaluation of women's computer competence. Comput. Educ., 95. S. 63 - 75. OXFORD: PERGAMON-ELSEVIER SCIENCE LTD. ISSN 1873-782X

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Abstract

According to common gender stereotypes, women are assumed to have lower computer skills than men. Following the interactive model of Deaux and Major (1987), target attributes or situational cues can activate stereotypes. Can the outfit of a woman elicit the stereotype of women's lower computer skills? In our study, 162 participants (105 women, 57 men) evaluated the same women competing for an IT-related student job, differing only in their outfit (neutral vs. feminine). Compared to a neutral outfit, a feminine outfit led to higher ratings of femininity, but lower ratings of computer skills, and unfavorable attributions of success and failure in a computer task (higher attribution of success to luck and of failure to lack of skills). Furthermore, women with a feminine outfit were also rated as less intelligent, less competent and less likeable. Similar to previous findings, male participants rated themselves as higher in computer skills than female participants. (C) 2015 Elsevier Ltd. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Fleischmann, Alexandra UNSPECIFIED orcid.org/0000-0001-8290-4561 UNSPECIFIED Sieverding, Monika UNSPECIFIED UNSPECIFIED UNSPECIFIED Hespenheide, Ulrike UNSPECIFIED UNSPECIFIED UNSPECIFIED Weiss, Miriam UNSPECIFIED UNSPECIFIED UNSPECIFIED Koch, Sabine C. UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-280353
DOI:	10.1016/j.compedu.2015.12.007
Journal or Publication Title:	Comput. Educ.
Volume:	95
Page Range:	S. 63 - 75
Date:	2016
Publisher:	PERGAMON-ELSEVIER SCIENCE LTD
Place of Publication:	OXFORD
ISSN:	1873-782X
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language COLLEGE-STUDENTS ATTITUDES; PHYSICAL APPEARANCE; GENDER-DIFFERENCES; SELF-EFFICACY; INTERNET; TECHNOLOGY; MODEL; STEREOTYPES; SIMILARITIES; INFORMATION Multiple languages Computer Science, Interdisciplinary Applications; Education & Educational Research Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/28035