Universität zu Köln

Hütter, Mandy and Genschow, Oliver ORCID: 0000-0001-6322-4392 (2020). What Is Learned in Approach-Avoidance Tasks? On the Scope an Generalizability of Approach-Avoidance Effects. J. Exp. Psychol.-Gen., 149 (8). S. 1460 - 1477. WASHINGTON: AMER PSYCHOLOGICAL ASSOC. ISSN 1939-2222

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Abstract

Previous research has shown that approaching a stimulus makes it more positive, while avoiding a stimulus makes it more negative. The present research demonstrates that approach-avoidance behaviors have the potential to charge stimulus attributes such as color with evaluative meaning. This evaluation carries over to other stimuli with that feature. We address the latter point by assessing the influence of colors that were approached or avoided on the perceived attractiveness of persons wearing those colors. We show that wearing a certain color makes people appear more attractive when this color is associated with approach rather than avoidance. In line with a self-perception account of these effects, we obtained approach-avoidance effects on stimulus attributes only when participants carried out approach- avoidance behaviors toward these colors or imagined doing so. This set of experiments adds to the evaluative learning literature by demonstrating approach-avoidance effects on stimulus attributes and that these effects carry over to new classes of stimuli and new tasks. Moreover. we systematically investigated boundary conditions for these effects. Finally, with this research we introduce an ontogenetic perspective to research into colors and their influence on psychological functioning.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Hütter, Mandy UNSPECIFIED UNSPECIFIED UNSPECIFIED Genschow, Oliver UNSPECIFIED orcid.org/0000-0001-6322-4392 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-325266
DOI:	10.1037/xge0000728
Journal or Publication Title:	J. Exp. Psychol.-Gen.
Volume:	149
Number:	8
Page Range:	S. 1460 - 1477
Date:	2020
Publisher:	AMER PSYCHOLOGICAL ASSOC
Place of Publication:	WASHINGTON
ISSN:	1939-2222
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language ENHANCES MENS ATTRACTION; COLOR RED; EXPRESSING GRATITUDE; ATTITUDES; RECOGNITION; INSTRUCTION; PERFORMANCE; BEHAVIOR; ROMANCE; FACES Multiple languages Psychology, Experimental Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/32526