Universität zu Köln

Koch, Alex ORCID: 0000-0002-6267-8066, Speckmann, Felix and Unkelbach, Christian ORCID: 0000-0002-3793-6246 (2020). Q-SpAM: How to Efficiently Measure Similarity in Online Research. Sociol. Methods. Res., 51 (3). THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-8294

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Abstract

Measuring the similarity of stimuli is of great interest to a variety of social scientists. Spatial arrangement by dragging and dropping more similar targets closer together on the computer screen is a precise and efficient method to measure stimulus similarity. We present Qualtrics-spatial arrangement method (Q-SpAM), a feature-rich and user-friendly online version of spatial arrangement. Combined with crowdsourcing platforms, Q-SpAM provides fast and affordable access to similarity data even for large stimulus sets. Participants may spatially arrange up to 100 words or images, randomly selected targets, self-selected targets, self-generated targets, and targets self-marked in different colors. These and other Q-SpAM features can be combined. We exemplify how to collect, process, and visualize similarity data with Q-SpAM and provide R and Excel scripts to do so. We then illustrate Q-SpAM's versatility for social science, concluding that Q-SpAM is a reliable and valid method to measure the similarity of lots of stimuli with little effort.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Koch, Alex UNSPECIFIED orcid.org/0000-0002-6267-8066 UNSPECIFIED Speckmann, Felix UNSPECIFIED UNSPECIFIED UNSPECIFIED Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-336534
DOI:	10.1177/0049124120914937
Journal or Publication Title:	Sociol. Methods. Res.
Volume:	51
Number:	3
Date:	2020
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1552-8294
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language VALENCE ASYMMETRIES; INFORMATION; KNOWLEDGE; DEPEND; ALIKE; MODEL; TURK Multiple languages Social Sciences, Mathematical Methods; Sociology Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/33653