Putzke, Johannes, Fischbach, Kai ORCID: 0000-0001-5721-5369, Schoder, Detlef and Gloor, Peter A. (2014). Cross-cultural gender differences in the adoption and usage of social media platforms - An exploratory study of Last.FM. Comput. Netw., 75. S. 519 - 531. AMSTERDAM: ELSEVIER. ISSN 1872-7069

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Abstract

This paper examines cross-cultural gender differences in the adoption and usage of the social media platform Last.FM. From a large-scale empirical study of 3748 Last.FM users from Australia, Finland, Germany, and the United States of America, we find: (1) men listen to more pieces of music on social media platforms than do women; (2) women focus their listening on fewer musical genres and fewer tracks than do men; (3) women register on Last.FM later than do early adopting men (absolutely and in comparison to their friends), but at a younger age; (4) women maintain more virtual friendships on Last.FM than do men; and (5) women, when choosing music to listen to on social media platforms, are more likely than are men to choose tracks that correspond to mainstream tastes. (C) 2014 Elsevier B.V. All rights reserved.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Putzke, JohannesUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Fischbach, KaiUNSPECIFIEDorcid.org/0000-0001-5721-5369UNSPECIFIED
Schoder, DetlefUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Gloor, Peter A.UNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-419994
DOI: 10.1016/j.comnet.2014.08.027
Journal or Publication Title: Comput. Netw.
Volume: 75
Page Range: S. 519 - 531
Date: 2014
Publisher: ELSEVIER
Place of Publication: AMSTERDAM
ISSN: 1872-7069
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
INFORMATION-SYSTEMS RESEARCH; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; MUSIC; DESIRABILITY; TRUST; ANTECEDENTS; RESPONSES; INTERNET; SALESMultiple languages
Computer Science, Hardware & Architecture; Computer Science, Information Systems; Engineering, Electrical & Electronic; TelecommunicationsMultiple languages
URI: http://kups.ub.uni-koeln.de/id/eprint/41999

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