Universität zu Köln

Foerderer, Sabine and Unkelbach, Christian ORCID: 0000-0002-3793-6246 (2014). The moderating role of attribute accessibility in conditioning multiple specific attributes. Eur. J. Soc. Psychol., 44 (1). S. 69 - 82. HOBOKEN: WILEY-BLACKWELL. ISSN 1099-0992

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Abstract

Attribute conditioning (AC) refers to people's changed assessment of stimuli's (conditioned stimuli, CSs) attributes due to pairings with stimuli possessing these attributes (unconditioned stimuli, USs). Up to now, research only showed conditioning of only one attribute within a conditioning session (e.g., athleticism) and measured assessment changes in only this single attribute. The current study shows attribute-specific AC effects in multi-attribute environments and shows that attribute accessibility determines which of a US's multiple attributes are conditioned. Experiment 1 shows AC effects for artificial logos with attributes varying across USs (e.g., athletic, intelligent, or funny). Experiment 2 shows that these AC effects persist over time. Experiment 3 directly manipulated accessibility for attributes varying between and within USs (e.g., a US being sexy and familial) with a priming procedure. Priming-specific attributes prior to conditioning determined which attribute of a US was conditioned to paired CSs. We discuss theoretical implications for AC, as well as practical implications for brand image formation and advertising. Copyright (c) 2013 John Wiley & Sons, Ltd.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Foerderer, Sabine UNSPECIFIED UNSPECIFIED UNSPECIFIED Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-446287
DOI:	10.1002/ejsp.1994
Journal or Publication Title:	Eur. J. Soc. Psychol.
Volume:	44
Number:	1
Page Range:	S. 69 - 82
Date:	2014
Publisher:	WILEY-BLACKWELL
Place of Publication:	HOBOKEN
ISSN:	1099-0992
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language CONTINGENCY AWARENESS; CATEGORY ACCESSIBILITY; US-REVALUATION; VALENCE; ATTENTION; KNOWLEDGE; ATTITUDES; IMPLICIT; STIMULI Multiple languages Psychology, Social Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/44628