Uwamariya, Marthe, Cremer, Stefan and Loebbecke, Claudia . Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector. J. Afr. Bus.. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1522-9076
Full text not available from this repository.Abstract
Technological advancement has fueled various new mobile payment (m-payment) services, which transform the payment industry and help develop established and newly created tourism businesses. However, in emerging markets, users who adopt m-payment services are rare - slowing down the tourism sector's development. In this paper, taking a multi-stakeholder theoretical perspective on technology adoption, we examine the company-, customer- and country-level drivers and consequences of adopting m-payment services among small and medium-sized enterprises (SMEs) in the Rwandan tourism sector. Our analysis leads to recommendations for m-payment services as levers of tourism sector growth and welfare in emerging countries.
Item Type: | Journal Article | ||||||||||||||||
Creators: |
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URN: | urn:nbn:de:hbz:38-564492 | ||||||||||||||||
DOI: | 10.1080/15228916.2021.1874782 | ||||||||||||||||
Journal or Publication Title: | J. Afr. Bus. | ||||||||||||||||
Publisher: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | ||||||||||||||||
Place of Publication: | ABINGDON | ||||||||||||||||
ISSN: | 1522-9076 | ||||||||||||||||
Language: | English | ||||||||||||||||
Faculty: | Unspecified | ||||||||||||||||
Divisions: | Unspecified | ||||||||||||||||
Subjects: | no entry | ||||||||||||||||
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URI: | http://kups.ub.uni-koeln.de/id/eprint/56449 |
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