Uwamariya, Marthe, Cremer, Stefan and Loebbecke, Claudia . Mobile Payment Enhancing Tourism in Emerging Markets: A Qualitative Study among Small and Medium-Sized Enterprises (SMEs) in Rwanda's Tourism Sector. J. Afr. Bus.. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1522-9076

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Abstract

Technological advancement has fueled various new mobile payment (m-payment) services, which transform the payment industry and help develop established and newly created tourism businesses. However, in emerging markets, users who adopt m-payment services are rare - slowing down the tourism sector's development. In this paper, taking a multi-stakeholder theoretical perspective on technology adoption, we examine the company-, customer- and country-level drivers and consequences of adopting m-payment services among small and medium-sized enterprises (SMEs) in the Rwandan tourism sector. Our analysis leads to recommendations for m-payment services as levers of tourism sector growth and welfare in emerging countries.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Uwamariya, MartheUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Cremer, StefanUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Loebbecke, ClaudiaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-564492
DOI: 10.1080/15228916.2021.1874782
Journal or Publication Title: J. Afr. Bus.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication: ABINGDON
ISSN: 1522-9076
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
E-COMMERCEMultiple languages
BusinessMultiple languages
URI: http://kups.ub.uni-koeln.de/id/eprint/56449

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