Universität zu Köln

Schwaiger, Katrin, Zehrer, Anita and Spiess, Teresa . The influence of symbolic and instrumental attributes of employer image on perceived industry attractiveness: differences between business owners and employees. J. Hosp. Tour. Insights. BINGLEY: EMERALD GROUP PUBLISHING LTD. ISSN 2514-9806

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Abstract

Purpose - This study determines the influence of employer image on industry attractiveness in small and medium-sized hospitality firms by using the instrumental-symbolic framework adapted from marketing literature. Design/methodology/approach - A total of 405 employees and 429 family firm owners in Bavaria were surveyed using a quantitative research design. The authors used linear and hierarchical multiple regression analyses for hypothesis testing using the variables included in the instrumental-symbolic employer image framework. Findings - The study revealed differences in perception between employees and owners. Data showed that employees' ratings for instrumental attributes, such as job security and income options, and symbolic attributes, such as industry attractiveness, significantly differ from those of owners. Consistent with the instrumental-symbolic framework, owners' perceptions of symbolic attributes predicted their perceived industry attractiveness. Practical implications - Owners may examine how their industry's image needs to be changed to gain positive perception by current and potential employees. Policymakers may benefit from the study's results that may help them find the right focal points for strategies in promoting Bavaria's hospitality sector. As a result, an adequate and positive image is created that attracts workers for this sector. Originality/value - The study addresses the rather under-researched stakeholder group of existing hospitality employees, particularly with respect to employer image. Furthermore, owners and employees are compared, regardless of their individually different relationships to the business. Employer image is connected with overall perceived industry attractiveness, stating that the industry comprises individual employing businesses and thus depends on employer image.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Schwaiger, Katrin UNSPECIFIED UNSPECIFIED UNSPECIFIED Zehrer, Anita UNSPECIFIED UNSPECIFIED UNSPECIFIED Spiess, Teresa UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-569276
DOI:	10.1108/JHTI-12-2020-0234
Journal or Publication Title:	J. Hosp. Tour. Insights
Publisher:	EMERALD GROUP PUBLISHING LTD
Place of Publication:	BINGLEY
ISSN:	2514-9806
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language BRAND IMAGE; POTENTIAL APPLICANTS; FAMILY; TOURISM; SATISFACTION; HOSPITALITY; MANAGEMENT; ENTREPRENEURS; DETERMINANTS; CONSTRUCTION Multiple languages Hospitality, Leisure, Sport & Tourism Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/56927