Universität zu Köln

Silva, Rita R. ORCID: 0000-0003-3370-295X and Unkelbach, Christian ORCID: 0000-0002-3793-6246 (2021). Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations. Conscious. Cogn., 96. SAN DIEGO: ACADEMIC PRESS INC ELSEVIER SCIENCE. ISSN 1090-2376

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Abstract

Fluency is the experienced ease of ongoing mental operations, which increases the subjective positivity of stimuli attributes. This may happen because fluency is inherently positive. Alternatively, people may learn the meaning of fluency from contingencies within judgment-contexts. We test pseudocontingencies (PCs) as a mechanism through which fluency's meaning is learned. PCs are inferred correlations between two attributes due to the observation of their jointly skewed base rates - people relate what is frequent in one attribute to what is frequent in the other. Using online seller evaluations as the dependent variable, we manipulated base rates of seller namefluency and seller reputation, creating conditions where name-fluency aligned positively or negatively with reputation. However, participants evaluated high-fluency name sellers more positively across base-rate conditions, although we observed negative PCs between seller reputation and a fluency-neutral dimension in a follow-up study. We discuss the implications for the debate regarding fluency's positive vs. malleable nature.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Silva, Rita R. UNSPECIFIED orcid.org/0000-0003-3370-295X UNSPECIFIED Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-573075
DOI:	10.1016/j.concog.2021.103238
Journal or Publication Title:	Conscious. Cogn.
Volume:	96
Date:	2021
Publisher:	ACADEMIC PRESS INC ELSEVIER SCIENCE
Place of Publication:	SAN DIEGO
ISSN:	1090-2376
Language:	English
Faculty:	Faculty of Human Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language MERE-EXPOSURE; PSEUDOCONTINGENCIES; JUDGMENTS; MODEL; MIND; REPETITION; PRODUCT; BEAUTY; TRUTH Multiple languages Psychology, Experimental Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/57307