Universität zu Köln

Weijters, Bert ORCID: 0000-0002-8590-0088, Davidov, Eldad ORCID: 0000-0002-3396-969X and Baumgartner, Hans . Analyzing factorial survey data with structural equation models. Sociol. Methods. Res.. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-8294

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Abstract

In factorial survey designs, respondents evaluate multiple short descriptions of social objects (vignettes) that experimentally vary different levels of attributes of interest. Analytical methods (including individual-level regression analysis and multilevel models) estimate the weights (or utilities) assigned to the levels of the different attributes by participants to arrive at an overall response to the vignettes. In the current paper, we explain how data from factorial surveys can be analyzed in a structural equation modeling framework using an approach called structural equation modeling for within-subject experiments. We review the use of factorial surveys in social science research, discuss typically used methods to analyze factorial survey data, introduce the structural equation modeling for within-subject experiments approach, and present an empirical illustration of the proposed method. We conclude by describing several extensions, providing some practical recommendations, and discussing potential limitations.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Weijters, Bert UNSPECIFIED orcid.org/0000-0002-8590-0088 UNSPECIFIED Davidov, Eldad UNSPECIFIED orcid.org/0000-0002-3396-969X UNSPECIFIED Baumgartner, Hans UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-592351
DOI:	10.1177/00491241211043139
Journal or Publication Title:	Sociol. Methods. Res.
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1552-8294
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language EUROPEAN SOCIAL SURVEY; CONJOINT-ANALYSIS; UNIVERSALISM; ACQUIESCENCE; STRATEGIES; COUNTRIES; ATTITUDES; VARIABLES; IMPACT Multiple languages Social Sciences, Mathematical Methods; Sociology Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/59235