Universität zu Köln

Beautemps, Jacob and Bresges, André ORCID: 0000-0002-3350-979X (2022). The influence of the parasocial relationship on the learning motivation and learning growth with educational YouTube videos in self regulated learning. Frontiers in Education, 7. LAUSANNE: Frontiers Media. ISSN 2504-284X

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Abstract

Parasocial relationships (PSRs) or parasocial interactions (PSIs) have been extensively researched in the field of marketing and television. As a result, we know that viewers form strong relationships with presenters and this greatly impacts the product they sell. However, whether this effect also impacts learning through educational videos is rarely researched. In this study, the correlation between PSI and learning growth, as well as learning motivation, was investigated. The results showed no correlation between PSI and learning growth, but a slight correlation between PSI and learning motivation, especially in the case of female participants. This shows potential for the creation of educational videos. Simultaneously, the findings are important for the training of teachers, because through research on PSI we understand the factors that can lead to the improvement of interaction and relationships.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Beautemps, Jacob UNSPECIFIED UNSPECIFIED UNSPECIFIED Bresges, André andre.bresges@uni-koeln.de orcid.org/0000-0002-3350-979X UNSPECIFIED
URN:	urn:nbn:de:hbz:38-657338
DOI:	10.3389/feduc.2022.1021798
Journal or Publication Title:	Frontiers in Education
Volume:	7
Date:	2022
Publisher:	Frontiers Media
Place of Publication:	LAUSANNE
ISSN:	2504-284X
Language:	English
Faculty:	Faculty of Mathematics and Natural Sciences
Divisions:	Faculty of Mathematics and Natural Sciences > Department of Mathematics and Science Education > Institute of Physics Education
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language Education & Educational Research Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/65733