Universität zu Köln

Shamon, Hawal ORCID: 0000-0001-6304-9301, Duelmer, Hermann ORCID: 0000-0001-6292-1639 and Giza, Adam (2022). The Factorial Survey: The Impact of the Presentation Format of Vignettes on Answer Behavior and Processing Time. Sociol. Methods. Res., 51 (1). S. 396 - 439. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-8294

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Abstract

The factorial survey is an experimental design in which the researcher constructs varying descriptions of situations or individual persons (vignettes), which will be judged by respondents with regard to a particular aspect. Some researchers present vignettes in text format as short stories, others present the central information of vignettes in a tabular format. To date, only a few sentences have been published, by Auspurg and Hinz, on the impact of the presentation format (text vs. table) on the answer behavior of students. Empirically, no differences were found between either format. Based on an Internet experiment conducted with a quota sample, we find evidence that ordinary tabular formats outperform text vignettes in terms of total vignette nonresponse but not when it comes to processing time. The former result especially applies in the case of less well-educated people. We further find that tabular format does not perform worse than text format regarding response inconsistency.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Shamon, Hawal UNSPECIFIED orcid.org/0000-0001-6304-9301 UNSPECIFIED Duelmer, Hermann UNSPECIFIED orcid.org/0000-0001-6292-1639 UNSPECIFIED Giza, Adam UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-670800
DOI:	10.1177/0049124119852382
Journal or Publication Title:	Sociol. Methods. Res.
Volume:	51
Number:	1
Page Range:	S. 396 - 439
Date:	2022
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1552-8294
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language EXPERIMENTAL-DESIGN; NO OPINION; DONT KNOW; GENDER Multiple languages Social Sciences, Mathematical Methods; Sociology Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/67080