Topolinski, Sascha ORCID: 0000-0001-9295-3463, Zürn, Michael K. ORCID: 0000-0002-8614-4464 and Schneider, Iris K. ORCID: 0000-0003-0915-0809 (2015). What's in and what's out in branding? A novel articulation effect for brand names. Frontiers in Psychology, 6. Frontiers Research Foundation. ISSN 1664-1078

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Identification Number:10.3389/fpsyg.2015.00585

Item Type: Article
Creators:
Creators
Email
ORCID
ORCID Put Code
Topolinski, Sascha
UNSPECIFIED
https://orcid.org/0000-0001-9295-3463
UNSPECIFIED
Zürn, Michael K.
UNSPECIFIED
https://orcid.org/0000-0002-8614-4464
UNSPECIFIED
Schneider, Iris K.
UNSPECIFIED
https://orcid.org/0000-0003-0915-0809
UNSPECIFIED
URN: urn:nbn:de:hbz:38-700712
Identification Number: 10.3389/fpsyg.2015.00585
Journal or Publication Title: Frontiers in Psychology
Volume: 6
Date: 2015
Publisher: Frontiers Research Foundation
ISSN: 1664-1078
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Center of Excellence C-SEB
Subjects: Economics
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/70071

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