Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

Full text not available from this repository.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Klein, KristinaUNSPECIFIEDorcid.org/0000-0002-2876-7671UNSPECIFIED
Völckner, FranziskaUNSPECIFIEDorcid.org/0000-0003-4835-6199UNSPECIFIED
Bruno, Hernán A.UNSPECIFIEDorcid.org/0000-0003-3677-5492UNSPECIFIED
Sattler, HenrikUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Bruno, PascalUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-737074
DOI: 10.1287/mksc.2019.1151
Journal or Publication Title: Marketing Science
Volume: 38
Number: 3
Page Range: pp. 516-538
Date: 2019
Publisher: INFORMS
ISSN: 0732-2399
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects: Management and auxiliary services
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73707

Downloads

Downloads per month over past year

Altmetric

Export

Actions (login required)

View Item View Item