Universität zu Köln

Schnittka, Oliver ORCID: 0000-0002-0897-7516, Johnen, Marius ORCID: 0000-0001-6635-8038, Völckner, Franziska ORCID: 0000-0003-4835-6199, Sattler, Henrik ORCID: 0000-0003-4387-6224, Victoria Villeda, Isabel and Urban, Kathrin (2017). The impact of different fit dimensions on spillover effects in brand alliances. Journal of Business Economics, 87 (7). pp. 899-925. SpringerLink. ISSN 0044-2372

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Schnittka, Oliver UNSPECIFIED orcid.org/0000-0002-0897-7516 UNSPECIFIED Johnen, Marius UNSPECIFIED orcid.org/0000-0001-6635-8038 UNSPECIFIED Völckner, Franziska UNSPECIFIED orcid.org/0000-0003-4835-6199 UNSPECIFIED Sattler, Henrik UNSPECIFIED orcid.org/0000-0003-4387-6224 UNSPECIFIED Victoria Villeda, Isabel UNSPECIFIED UNSPECIFIED UNSPECIFIED Urban, Kathrin UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-737179
DOI:	10.1007/s11573-017-0850-z
Journal or Publication Title:	Journal of Business Economics
Volume:	87
Number:	7
Page Range:	pp. 899-925
Date:	2017
Publisher:	SpringerLink
ISSN:	0044-2372
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects:	Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/73717