Stäbler, Samuel and Fischer, Marc ORCID: 0000-0002-9012-2292
(2020).
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
Journal of Marketing, 84 (3).
pp. 46-67.
Sage Publishing.
ISSN 0022-2429
Link to the document: http://doi.org/10.1177/0022242920911907
Item Type: | Journal Article | ||||||||||||
Creators: |
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URN: | urn:nbn:de:hbz:38-751648 | ||||||||||||
DOI: | 10.1177/0022242920911907 | ||||||||||||
Journal or Publication Title: | Journal of Marketing | ||||||||||||
Volume: | 84 | ||||||||||||
Number: | 3 | ||||||||||||
Page Range: | pp. 46-67 | ||||||||||||
Date: | 2020 | ||||||||||||
Publisher: | Sage Publishing | ||||||||||||
ISSN: | 0022-2429 | ||||||||||||
Language: | English | ||||||||||||
Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||
Divisions: | Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research | ||||||||||||
Subjects: | Economics | ||||||||||||
Refereed: | Yes | ||||||||||||
URI: | http://kups.ub.uni-koeln.de/id/eprint/75164 |
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