Fischer, Marc 
ORCID: 0000-0002-9012-2292
(2019).
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.
Marketing Science, 38 (2).
pp. 343-359.
INFORMS.
ISSN 0732-2399
Link to the document: http://doi.org/10.1287/mksc.2018.1136
| Item Type: | Journal Article | ||||||||
| Creators: |
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| URN: | urn:nbn:de:hbz:38-751659 | ||||||||
| DOI: | 10.1287/mksc.2018.1136 | ||||||||
| Journal or Publication Title: | Marketing Science | ||||||||
| Volume: | 38 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 343-359 | ||||||||
| Date: | 2019 | ||||||||
| Publisher: | INFORMS | ||||||||
| ISSN: | 0732-2399 | ||||||||
| Language: | English | ||||||||
| Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||
| Divisions: | Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research | ||||||||
| Subjects: | Economics | ||||||||
| Refereed: | Yes | ||||||||
| URI: | http://kups.ub.uni-koeln.de/id/eprint/75165 |
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