Universität zu Köln

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2016). Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis. Journal of Marketing Research, 53 (4). pp. 515-534. Sage Publishing. ISSN 0022-2437

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Edeling, Alexander UNSPECIFIED orcid.org/0000-0002-1815-6439 UNSPECIFIED Fischer, Marc UNSPECIFIED orcid.org/0000-0002-9012-2292 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-751662
DOI:	10.1509/jmr.14.0046
Journal or Publication Title:	Journal of Marketing Research
Volume:	53
Number:	4
Page Range:	pp. 515-534
Date:	2016
Publisher:	Sage Publishing
ISSN:	0022-2437
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research
Subjects:	Economics
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/75166