Morschheuser, Benedikt, Werder, Karl ORCID: 0000-0001-8481-1596, Hamari, Juho and Abe, Julian (2017). How to Gamify? A Method For Designing Gamification. In: Hawaii International Conference on System Sciences 2017 (HICSS-50) : Hilton Waikoloa Village, Hawaii, January 4-7, 2017, pp. 1298-1307. ISBN 9780998133102

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During recent years, gamification has become a popular method of enriching information technologies. Popular business analysts have made promising predictions about penetration of gamification, however, it has also been estimated that most gamification efforts will fail due to poor understanding of how gamification should be designed and implemented. Therefore, in this paper we seek to advance the understanding of best practices related to the gamification design process. We approach this research problem via a design science research approach; firstly, by synthesizing the current body of literature on gamification design methods and interviewing 25 gamification experts. Secondly, we develop a method for gamification design, based on the gathered knowledge. Finally, we conduct an evaluation of the method via interviews of 10 gamification experts. The results indicate that the developed method is comprehensive, complete and provides practical utility. We deliver a comprehensive overview of gamification guidelines and shed novel insights into the overall nature of the gamification development and design discourse.

Item Type: Book Section, Proceedings Item or annotation in a legal commentary
CreatorsEmailORCIDORCID Put Code
URN: urn:nbn:de:hbz:38-98852
Title of Book: Hawaii International Conference on System Sciences 2017 (HICSS-50) : Hilton Waikoloa Village, Hawaii, January 4-7, 2017
Page Range: pp. 1298-1307
Date: January 2017
ISBN: 9780998133102
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS)
Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development
Subjects: Library and information sciences
Social sciences
Technology (Applied sciences)
Related URLs:
Event Type: Conference
Refereed: Yes


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