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Journal Article

Werder, Karl ORCID: 0000-0001-8481-1596, Seidel, Stefan, Recker, Jan C. ORCID: 0000-0002-2072-5792, Berente, Nicholas, Gibbs, John, Abboud, Nouredine and Benzeghadi, Yossef (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review. Thousand Oaks, CA: Sage Publishing. ISSN 2162-8564

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