Universität zu Köln

Becker, Maren ORCID: 0000-0003-0805-6167, Scholdra, Thomas P., Berkmann, Manuel and Reinartz, Werner J. (2023). The Effect of Content on Zapping in TV Advertising. J. Mark., 87 (2). S. 275 - 298. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln.