![]() | Up a level |
Jump to: 2018
Number of items: 1.
2018
Bruno, Hernan A., Cebollada, Javier ORCID: 0000-0001-8645-0456 and Chintagunta, Pradeep K.
(2018).
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.
Mark. Sci., 37 (4).
S. 631 - 649.
CATONSVILLE:
INFORMS.
ISSN 1526-548X