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Genschow, Oliver ORCID: 0000-0001-6322-4392, Demanet, Jelle, Hersche, Lea and Brass, Marcel ORCID: 0000-0002-3364-4019 (2017). An empirical comparison of different implicit measures to predict consumer choice. PLoS One, 12 (8). SAN FRANCISCO: PUBLIC LIBRARY SCIENCE. ISSN 1932-6203