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Fillmann, Johannes ORCID: 0009-0000-7628-0414, Völckner, Franziska ORCID: 0000-0003-4835-6199, Imschloss, Monika ORCID: 0000-0001-8582-5965 and Schulz, Michael ORCID: 0000-0001-8351-4952 (2026). Transforming trash into treasure: Why consumers like personalized upcycling. International Journal of Research in Marketing, 43 (3). pp. 713-730. Elsevier. ISSN 0167-8116

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